I founded Crestline FC to provide young players with a clear pathway, an elite training environment, and a holistic approach to long-term growth on and off the field.

Over time, the project became a practical case study for me in developing and leading a club, requiring decisions across football, people, programs, and priorities.

FOOTBALL DEVELOPMENT & SPORTING WORK

This work focused on designing and delivering the football side of the club, from long-term player development to daily training environments and community-based programming.

PLAYER DEVELOPMENT MODEL

Designing and implementing a structured, age-appropriate player development framework to support long-term progression.

PERFORMANCE ANALYSIS

Creating an observational and feedback process supported by technology to provide clear, objective insights for players and coaches.

PROGRAMS & COMMUNITY ENGAGEMENT

Designing and delivering free clinics, MLS GO programming, camps, and open sessions to increase access and participation.

SUPPORT BEYOND FOOTBALL

Integrating educational initiatives, including college tuition reward programs, to support players beyond their time in youth football.

CLUB LEADERSHIP & OPERATIONS

Alongside the football work, I was responsible for building and managing the club’s organizational foundations to ensure sustainable and effective delivery.

LEGAL STRUCTURE

Establishing the club’s legal entity, governance framework, and foundational policies.

BRANDING & IDENTITY

Developing the club’s name, logo, mission, visual identity, values, and standards to ensure clarity and consistency.

MARKETING & OUTREACH

Managing digital presence, communications, and community outreach to build awareness and engagement.

PEOPLE & VOLUNTEER MANAGEMENT

Recruiting, organizing, and supporting coaches, staff, and volunteers across programs.

OPERATIONS & LOGISTICS

Overseeing scheduling, facilities, registrations, compliance, and day-to-day delivery.

Reconnect with your body and mind as you escape the noise of everyday life.

"What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

Former Customer
"Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

Former Customer
"This has been such a worthwhile investment in myself."

Former Customer

Day Two

Set Intentions & Reflect

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Three

Look Forward & Wrap Up

We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.

Check-In