I founded Crestline FC to provide young players with a clear pathway, an elite training environment, and a holistic approach to long-term growth on and off the field.
Over time, the project became a practical case study for me in developing and leading a club, requiring decisions across football, people, programs, and priorities.
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This work focused on designing and delivering the football side of the club, from long-term player development to daily training environments and community-based programming.
FOOTBALL DEVELOPMENT & SPORTING WORK
Designing and implementing a structured, age-appropriate player development framework to support long-term progression.
PLAYER DEVELOPMENT MODEL
Creating an observational and feedback process supported by technology to provide clear, objective insights for players and coaches.
PERFORMANCE ANALYSIS
Designing and delivering free clinics, MLS GO programming, camps, and open sessions to increase access and participation.
PROGRAMS & COMMUNITY ENGAGEMENT
Integrating educational initiatives, including college tuition reward programs, to support players beyond their time in youth football.
SUPPORT BEYOND FOOTBALL
Alongside the football work, I was responsible for building and managing the club’s organizational foundations to ensure sustainable and effective delivery.
CLUB LEADERSHIP & OPERATIONS
Establishing the club’s legal entity, governance framework, and foundational policies.
LEGAL STRUCTURE
Developing the club’s name, logo, mission, visual identity, values, and standards to ensure clarity and consistency.
BRANDING & IDENTITY
Managing digital presence, communications, and community outreach to build awareness and engagement.
MARKETING & OUTREACH
Recruiting, organizing, and supporting coaches, staff, and volunteers across programs.
PEOPLE & VOLUNTEER MANAGEMENT
Overseeing scheduling, facilities, registrations, compliance, and day-to-day delivery.